GC Asia worked very closely with Japan and Singapore and became the distribution hub for all products made in Japan as well as GC Europe and GC America. Major success stories on the Asian market were the following GC products: Fuji II LC, Fuji Bond LC, Fuji IX (A.R.T.) Fuji IX GP, GC Mini Packs, GC Tooth Mouse and GC Dry Mouth Gel. Each of these products were first launched in Asia before becoming available in other GC global territories. The current basic concepts from GC, such as “Minimum Intervention,” are a huge success and part of our core philosophy.

In 2003, GC Asia began its cooperation with India, which was after Australia the second largest, but most populous country in GC Asia territories. GC Asia started to employ a large number of sales and marketing personnel, for they knew there was a large Indian middle class of around 300 million. Plans had already been made to consider the establishment of a branch office when the annual turnover reached a certain level. Later, when annual sales could support the cost of such an operation, the people in charge knew it would be crucial to install an Indian operating subsidiary. In 2008, GC India was established in India’s fifth largest city, Hyderabad. In 2012 GC India Dental Pvt Limited was established as a separate legal entity with the intent of initiating GC’s first SMART Quality range of dental products. The first product was a VPS material FLEXCEED which was received with enormous success. GC India now exports Flexceed to South-East Asia and Eastern Europe. GC India also received QA Certified Section Award apart from ISO and CE Certifications.

One year after the foundation of the Indian subsidiary, GC formalised its presence in the Australian & New Zealand markets with the establishment of GC Australasia Dental Pte. Ltd.

GC Asia covers the market of the rapidly growing Asian countries. GC Asia has the important task of gaining market share by continuing the activities based on GC’s strengths and with a long-term perspectives.